Exceed Customer Expectations 

Ensure every product is placed correctly, create frictionless checkout experiences, and quickly look up product information with easy barcode label and RFID tag generation from BarTender.  


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Your customers have high omnichannel expectations. They demand instant information, hyper-convenience, and seamless service. BarTender helps you increase visibility and improve inventory accuracy and availability. The result is an improved retail experience end-to-end – whether it is in-store, eCommerce, or hybrid click-and-collect or curbside pickup. 

Accelerate retail digital transformation

Optimize inventory, make your operations smarter and exceed your customer’s expectations with the help of BarTender's comprehensive features. 

With the world’s most trusted solution for labeling, marking, and coding, your operations will enjoy: 

  • Streamlined fulfillment with label printing anyway, anywhere

  • Improved customer experience and satisfaction 

  • Better product visibility and inventory accuracy

  • More accurate pricing and shelf labeling

  • Optimized supply chain – to get the right goods to the right place at the right time

Increase visibility and transform every area of your organization


Streamline the last critical hand-off step from the supply chain with industry standard SSCC labels for returnable containers and UPC labels for retail products. 

Task Management

Create industry standard shelf location and product (UPC) label templates to ensure that products are in their designated shelf and display location. Comply with corporate requirements and vendor placement agreements. 

Order Fulfillment 

Quickly and efficiently help fill multiple orders ensuring higher customer satisfaction. BarTender provides industry standard labels for products (UPC), carts/bins (SSCC), and shelf locations. 


Deliver the “frictionless” checkout experience that customers demand. Create product labels with traditional UPC barcodes, human readable codes, product information, as well as RFID inlays to quickly meet the evolving expectations. 

Customer Service

Empower your associates to quickly look up product information by scanning on their mobile device. Customers expect a quick and efficient response to their questions everywhere in the store. BarTender’s industry standard product barcode labels make customer service fast and efficient. 

Inventory Management

Ensure current and accurate inventory by streamlining the process of receiving product into the store and for stocking and order fulfillment. BarTender’s barcode and RFID labeling enables efficient inventory management. 

Ready to get started?
Leverage BarTender's powerful features to optimize your retail labeling solution.


Seamlessly integrate to any business application 

No matter the size or complexity of your supply chain, you need your business systems to communicate with your labeling operations.  

BarTender is the link that provides powerful integrations for mission-critical business systems and data sources including SAP, Microsoft, Oracle, NetSuite, and more. Build custom integrations with the method that works best for your environment, such as our no-code Integration Builder, the industry’s only web-based REST API, or pre-built data connectors. 

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Anywhere, anytime printing from the widest range of devices 

Print your labels securely from any browser, dedicated print station, and mobile devices your teams use every day. We offer the industry’s largest printer driver library for labeling, marking, and coding solutions with nearly 9,000 drivers for optimized, high-performance printing. 


label design

Easily design labels for the packaging that protects your assets 

Generate barcode labels and RFID tags for all levels of packaging – from shipping container and pallet labels down to individual asset labels. BarTender provides powerful label design tools that can easily be used by anyone – regardless of proficiency. Or, if you’re really in a time crunch, leverage one of our hundreds of pre-built commonly used label templates to skip the design process. 


Industry standard coding for interoperable communications  

GS1 global standards are the common language that enables businesses to identify, capture, and share relevant information with teams and trading partners. BarTender supports the latest barcode and labeling standards, including GS1, RFID, UDI, GHS, FDA, and more, to ensure your key processes run smoothly, save time and money, and achieve complete visibility across your supply chain. 

Related Customer Success Stories

How Lush Japan harnesses BarTender for more efficient labeling with reduced complexity

Learn how Lush Japan simplifies label formats in multiple languages and integrates drivers from different printer brands to realize a 40% productivity increase and reduced IT workload.


Read more

Revolutionize the way you manage your printing, marking, and coding workflows.

See why thousands of companies have trusted BarTender as their labeling solution. Contact us now to start improving your label operations today.



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