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bartender partner program

Expand your business.
Offer your customers more.
Partner with BarTender.


Tap into BarTender’s global reach and pioneering technology to broaden awareness of your organization and deliver complete solutions to your customers. 

Gain exclusive reselling opportunities as a member of the BarTender Partner Program. Boost customer loyalty, increase market competitiveness, and enhance customer satisfaction while enjoying additional recurring revenue as one of BarTender’s global team of partners.

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Benefits of being a Reseller Partner 

Increased Revenue Opportunities  

  • Qualified sales leads. BarTender Partners receive free, qualified inbound sales leads, which will grow in volume based on positive conversion rates.  All leads have demonstrated interest, with information collected from contact forms, live chat requests, emails, and marketing-related activities.

  • Complete product offering. Providing both printing hardware and labeling software together meets more of your customers’ labeling needs. Adding the industry’s gold standard for label management and printing to your product offerings can also lead to sales growth and increased margins.

  • Empowered customers. BarTender’s easy-to-use label design solution helps customers quickly create and print labels, ship more products, and scale your printer and consumables sales.  
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Product Training and Support

  • Exclusive partner resources. Gain access to exclusive partner-only product overviews and training, to equip you with effective, up-to-date product messaging and value propositions. 

  • Prioritized sales support. Partners receive prioritized access to our sales teams through our Partner Portal. Get connected with the BarTender sales, support, and engineering teams for assistance with closing sales, implementing software, or troubleshooting. 

  • Quarterly updates. Stay informed with the latest BarTender product updates, roadmaps, and partner program changes, through our BarTender partner newsletter and partner webinars. 

Marketing Support

  • Sales enablement tools. Access and leverage BarTender marketing collateral—design assets, logos, case studies, sales sheets, product data sheets, brochures, and campaign kits—through the Partner Portal. 

  • Co-marketing opportunities. Expand your presence with BarTender. From collaborating on case studies, webinars, trade shows, and data sheets, the BarTender team is here to collaborate on the projects, campaigns, and webinars that generate more customer demand.  

  • Brand building. Leverage BarTender’s worldwide reputation as an industry leader with certified reseller and certification badges on your website, while increasing organic SEO value. Participate in the Partner Blog Program and boost your brand awareness with BarTender’s global audience.
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Partner Program Requirements and Process 

Just fill out this form and our regional channel marketing team will be in touch to get you started. Please note, completing the form does not guarantee admission into the program.  



Contact Information 

Have questions about the BarTender Partner Program ? Reach out to our channel marketing team at  [email protected] 

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