GS1 Standards

Make GS1 compliance and compatibility core components of your labeling process with BarTender

GS1’s global standards are the common language that enables businesses to identify and capture relevant information, and to share it with other trading partners.

By following GS1 protocols, businesses can encode vital information into their barcodes, labels, and EPC/RFID tags—ensuring effective and efficient supply chain management.

With GS1’s guidelines properly implemented, businesses can expect to:

  • Ensure that key processes run smoothly, reducing unnecessary back-and-forth communications

  • Save time and money by reducing administrative processes, and optimizing the use of materials and resources

  • Achieve increased visibility across your entire supply chain

BarTender seamlessly implements GS1 standards into your organization’s labeling processes

GS1 1 Diagram V2

All barcodes, all symbologies

BarTender’s labeling solutions offer GS1-compliant symbologies, labels, and electronic data, including barcode and RFID-encoding. We support all GS1 barcodes, labels, and tags (GS1-128, ITF-14, GS1 EAN/UPC, GS1 DataBar, GS1 2D barcodes, and EPC/RFID) to ensure that your unique labeling preferences are covered.

Pre-defined GS1-compliant templates for quick & easy standardization

With a library of GS1-compliant label templates, the complications of GS1 standardization are easily solved. Just select the template that suits your needs and enter your relevant data—the result will be fully compliant, and vastly accelerate your label design process.

Printstation 700X400
GS1 3 Store Scan

Built-in support for GS1 Digital Link

Harnessing GS1 Digital Link means that you can create web-enabled barcodes by encoding a dynamic URL that carries contextual information along with your GS1 identifiers. Not only can you consolidate your barcodes into one symbol but you can also provide specific data to the individual scanning the barcode based on location, time zone, and other factors.

Complete, up-to-date GS1 specifications

BarTender supports all GS1 application identifiers so you can encode all the information that your external trading partners need, right up to GS1’s latest specifications.

GS1 4 Application Ids

BarTender alleviates concern over label compliance and compatibility—now and into the future

Not only does BarTender do all the heavy lifting to ensure that your current labels meet GS1 standards but we continue to add new GS1 product enhancements so you can stay confident that your labels will remain compliant as new updates roll out.

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GS1 Labels with BarTender



The GS1 Digital Link standard for web-enabled 2D barcodes is creating a revolution in item-level identification. The beauty of GS1 Digital Link is that the data returned to end user is contextual — it’s a dynamic code that delivers different data to the user, depending on things like the user location, time zone, demographics or a campaign. By scanning one single Digital Link code, a consumer could access a recipe or nutrition information, a retailer could see a calendar for item promotions and store planograms for that item, and a logistics provider could learn the product’s handling information and track its journey through the supply chain.

BarTender and Digital Link 

Digital Link barcodes are well-designed, complex technology. BarTender software makes creating Digital Link-enabled labeling simple. Straightforward.

First, design your label using BarTender’s acclaimed Intelligent Templates™. Import files from Adobe Illustrator. Choose colors from the Pantone color palette. Create gradients. Use BarTender’s powerful text handling features like text wrapping and tables. You’ll create a beautiful, commercial-quality prime label — a label that includes BarTender’s proven powerful capabilities for handling the variable, dynamic data Digital Link requires.


Then, create a placeholder on the label for your GS1 Digital Link QR code by selecting it from BarTender’s barcode symbols dropdown menu. Place the code anywhere within the template design area.

Next, the BarTender GS1 Application Identifier (AI) Wizard will walk you through encoding even the most complicated GS1 data string — BarTender automatically inserts AIs and field separator characters, in the right place, every time to create GS1-compliant barcodes.

AI Wizard

Finally, in BarTender’s Barcode Properties dialog, tick the “GS1 Digital Link> box, and BarTender will convert the data string to GS1 Digital Link, complete with URI.

It’s that easy.

When GS1 wanted to know if existing technology could enable generating Digital Link-compliant barcodes, they came to BarTender for help. We thought it was a great idea. Our chief engineer, recognizing the global impact that Digital Link could have, went home and wrote the preliminary code to that enables GS1 Digital Link in BarTender that night. 

We believe so strongly in Digital Link that we’ve joined GS1 at Digital Link proof of concept demos at conferences in Denver, Lisbon and Brussels. Digital Link’s power and flexibility to deliver information is the future of item-level ID in CPGs, medical devices, supply chain traceability, anticounterfeiting — the applications are unlimited.

GS1US Solutionpartner Silver
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