Seagull Removes Price Lists from its Web Site

Policy Change is Part of Seagull's New Channel Expansion Program

As Seagull has steadily grown during 23 years in business, so has the percentage of our sales moved through the reseller channel. Now, in an effort to further strengthen our relationship with vital business partners, we have removed all pricing information from our web site (effective February 20, 2008). In addition, end-users in the Americas that call Seagull for pricing data will be referred to a Seagull reseller in their geographic area for more information.

Seagull's Europe and Asia offices have sold exclusively through the reseller channel since their very first days of operation. However, at the beginning of 2007, about 15% of all sales by Seagull's USA headquarters was still direct to end-users. The majority of those end-user sales are now being phased out through a lead distribution program begun in October of 2007. In fact, since the program began, slightly more than 97% of all end-user opportunities in the Americas have been successfully transitioned to resellers.

"We've known for a great many years that you simply cannot properly service such a large marketplace without the good will of your resellers," said Jeremy Seigel, CEO. "The fact is, they have driven our growth all along and we really need to return the favor whenever possible."

Russ Clark

Although no final decision has been made, Seagull's American operation may eventually follow the lead of its overseas offices and become 100% channel-driven. "Superior channel operations has been one of my top priorities since arriving at Seagull in 2006," said Russ Clark, Global Director of Sales. "There is still more left to be done, but I am delighted at all we have accomplished so far."

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